:root {
  --red: #e21e26;
  --red-dark: #b8161d;
  --black: #0b0b0b;
  --ink: #171412;
  --muted: #5f5854;
  --line: #e5e0da;
  --paper: #f4f1ec;
  --white: #ffffff;
  --max: 1120px;
  --gutter: clamp(1.75rem, 6vw, 3rem);
  --font-display: "Syne", system-ui, sans-serif;
  --font-body: "Source Sans 3", system-ui, sans-serif;
  --radius: 2px;
  --shadow: 0 18px 50px rgba(0, 0, 0, 0.12);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: var(--font-body);
  font-size: 1.125rem;
  line-height: 1.65;
  color: var(--ink);
  background: var(--white);
  -webkit-font-smoothing: antialiased;
}

img {
  max-width: 100%;
  height: auto;
  display: block;
  -webkit-user-drag: none;
  user-select: none;
  -webkit-user-select: none;
  -webkit-touch-callout: none;
  touch-action: manipulation;
}

picture {
  display: block;
  -webkit-user-drag: none;
  -webkit-touch-callout: none;
}

/* Content photos: not interactive / no mobile long-press sheet */
.hero__media img,
.hero__media picture,
.section--split img,
.section--split picture,
.content-block img,
.content-block picture,
.audience-card img,
.audience-card picture,
.band img,
.band picture,
.site-footer img {
  pointer-events: none;
}

a {
  color: var(--red);
  text-underline-offset: 0.15em;
}

a:hover {
  color: var(--red-dark);
}

h1,
h2,
h3,
.display {
  font-family: var(--font-display);
  line-height: 1.08;
  letter-spacing: -0.03em;
  font-weight: 700;
  margin: 0 0 0.6em;
}

h1 {
  font-size: clamp(2.4rem, 6vw, 4.4rem);
}

h2 {
  font-size: clamp(1.8rem, 4vw, 2.8rem);
}

h3 {
  font-size: clamp(1.25rem, 2.4vw, 1.6rem);
}

p {
  margin: 0 0 1rem;
}

.wrap {
  width: 100%;
  max-width: var(--max);
  margin-inline: auto;
  padding-inline: var(--gutter);
  box-sizing: border-box;
}

/* Keep page intro, mid sections and header on the same left edge */
.site-header .wrap,
.page-hero .wrap,
.section > .wrap {
  padding-inline: var(--gutter);
}

.eyebrow {
  display: inline-block;
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 0.85rem;
}

.lede {
  font-size: 1.2rem;
  color: var(--muted);
  max-width: 38rem;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  min-height: 3.1rem;
  padding: 0.85rem 1.4rem;
  border: 1.5px solid transparent;
  border-radius: var(--radius);
  font-family: var(--font-body);
  font-size: 1rem;
  font-weight: 700;
  text-decoration: none;
  cursor: pointer;
  transition: transform 0.2s ease, background 0.2s ease, color 0.2s ease, border-color 0.2s ease;
}

.btn:hover {
  transform: translateY(-1px);
  text-decoration: none;
}

.btn--primary {
  background: var(--red);
  color: var(--white);
}

.btn--primary:hover {
  background: var(--red-dark);
  color: var(--white);
}

.btn--ghost {
  background: transparent;
  color: var(--ink);
  border-color: var(--ink);
}

.btn--ghost:hover {
  background: var(--ink);
  color: var(--white);
}

.btn--light {
  background: var(--white);
  color: var(--black);
}

.btn--full {
  width: 100%;
}

.btn-row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-top: 1.5rem;
}

/* Header */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}

.site-header__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  min-height: 4.5rem;
}

.logo img {
  height: 42px;
  width: auto;
}

.nav-toggle {
  display: none;
  border: 0;
  background: transparent;
  width: 2.5rem;
  height: 2.5rem;
  padding: 0;
  cursor: pointer;
}

.nav-toggle span {
  display: block;
  width: 1.4rem;
  height: 2px;
  margin: 0.28rem auto;
  background: var(--black);
}

.nav {
  display: flex;
  align-items: center;
  gap: 1.5rem;
}

.menu {
  display: flex;
  gap: 1.25rem;
  list-style: none;
  margin: 0;
  padding: 0;
}

.menu a {
  color: var(--ink);
  text-decoration: none;
  font-weight: 600;
  font-size: 0.98rem;
}

.menu a:hover,
.menu .current-menu-item a {
  color: var(--red);
}

.header-cta {
  white-space: nowrap;
}

/* Hero */
.hero {
  position: relative;
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  min-height: min(92vh, 820px);
  background: var(--black);
  color: var(--white);
  overflow: hidden;
}

.hero__content {
  padding: clamp(2.5rem, 6vw, 5rem) clamp(1.25rem, 4vw, 4rem);
  display: flex;
  flex-direction: column;
  justify-content: center;
  position: relative;
  z-index: 2;
}

.hero__content .eyebrow {
  color: #ff6b70;
}

.hero h1 {
  color: var(--white);
  max-width: 11ch;
}

.hero .lede {
  color: rgba(255, 255, 255, 0.78);
}

.hero__media {
  position: relative;
  min-height: 420px;
}

.hero__media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 18%;
}

.hero__media::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(11, 11, 11, 0.55), transparent 45%);
}

.one-liner {
  margin-top: 1.25rem;
  padding: 1rem 0 0;
  border-top: 1px solid rgba(255, 255, 255, 0.18);
  font-size: 1rem;
  color: rgba(255, 255, 255, 0.72);
  max-width: 34rem;
}

/* Sections */
.section {
  padding: clamp(3.5rem, 8vw, 6.5rem) 0;
}

.section--paper {
  background: var(--paper);
}

.section--dark {
  background: var(--black);
  color: var(--white);
}

.section--dark .lede,
.section--dark p {
  color: rgba(255, 255, 255, 0.78);
}

.section--split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(1.5rem, 4vw, 3.5rem);
  align-items: center;
}

.section--split > * {
  min-width: 0;
}

.section--split picture,
.content-block picture {
  display: block;
  width: 100%;
  max-width: 100%;
}

.section--split img {
  width: 100%;
  max-width: 100%;
  height: min(560px, 70vw);
  object-fit: cover;
  border-radius: var(--radius);
}

.problem-grid,
.audience-grid,
.plan-grid,
.proof-grid {
  display: grid;
  gap: 1.25rem;
  margin-top: 2rem;
}

.problem-grid {
  grid-template-columns: repeat(3, 1fr);
}

.card {
  background: var(--white);
  border: 1px solid var(--line);
  padding: 1.4rem 1.35rem;
}

.section--dark .card {
  background: #151515;
  border-color: #2a2a2a;
}

.card h3 {
  margin-bottom: 0.45rem;
}

.card p:last-child {
  margin-bottom: 0;
}

.muted {
  color: var(--muted);
}

.audience-grid {
  grid-template-columns: repeat(2, 1fr);
}

.audience-card {
  position: relative;
  overflow: hidden;
  min-height: 280px;
  color: var(--white);
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 1.5rem;
  text-decoration: none;
  background: #222;
}

.audience-card img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  opacity: 0.45;
  transition: transform 0.5s ease, opacity 0.3s ease;
}

.audience-card:hover img {
  transform: scale(1.05);
  opacity: 0.55;
}

.audience-card > * {
  position: relative;
  z-index: 1;
}

.audience-card h3 {
  color: var(--white);
}

.audience-card p {
  color: rgba(255, 255, 255, 0.82);
  margin: 0;
}

.plan-grid {
  grid-template-columns: repeat(3, 1fr);
  counter-reset: step;
}

.plan-step {
  border-top: 3px solid var(--red);
  padding-top: 1.1rem;
}

.plan-step::before {
  counter-increment: step;
  content: "0" counter(step);
  display: block;
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 0.95rem;
  color: var(--red);
  margin-bottom: 0.6rem;
  letter-spacing: 0.08em;
}

.quote {
  font-family: var(--font-display);
  font-size: clamp(1.3rem, 2.8vw, 1.85rem);
  line-height: 1.25;
  letter-spacing: -0.02em;
  margin: 0 0 1rem;
}

.quote-meta {
  font-size: 0.95rem;
  color: var(--muted);
}

.proof-grid {
  grid-template-columns: 1.1fr 0.9fr;
  gap: 2rem;
  align-items: start;
}

.stat-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
  margin: 1.5rem 0;
}

.stat-row--two {
  grid-template-columns: repeat(2, 1fr);
  max-width: 28rem;
}

.stat {
  border-left: 2px solid var(--red);
  padding-left: 0.85rem;
}

.stat strong {
  display: block;
  font-family: var(--font-display);
  font-size: 1.5rem;
  letter-spacing: -0.02em;
}

.band {
  position: relative;
  min-height: 420px;
  display: grid;
  place-items: center;
  text-align: center;
  color: var(--white);
  overflow: hidden;
}

.band img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: brightness(0.38);
}

.band__content {
  position: relative;
  z-index: 1;
  width: min(720px, calc(100% - 2.5rem));
  padding: 4rem 0;
}

.contrast {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1rem;
}

.contrast__item {
  padding: 1.5rem;
}

.contrast__item--fail {
  background: #1a1a1a;
  color: rgba(255, 255, 255, 0.8);
}

.contrast__item--win {
  background: var(--red);
  color: var(--white);
}

.contrast__item h3 {
  color: inherit;
}

.page-hero {
  padding: clamp(3rem, 7vw, 5rem) 0 2rem;
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}

.page-hero h1 {
  max-width: 14ch;
}

.content-block {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: clamp(1.5rem, 4vw, 2.5rem);
  align-items: center;
  width: 100%;
  margin: 0;
}

.content-block > * {
  min-width: 0;
}

.content-block--flip > :first-child {
  order: 2;
}

.content-block--flip > :last-child {
  order: 1;
}

.content-block img {
  width: 100%;
  max-width: 100%;
  height: 420px;
  object-fit: cover;
  border-radius: var(--radius);
}

.stack-narrow {
  max-width: 40rem;
  width: 100%;
}

.stack-narrow--center {
  margin-inline: auto;
  text-align: center;
}

.contact-layout {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 2.5rem;
  align-items: start;
}

.contact-form {
  display: grid;
  gap: 0.9rem;
  background: var(--paper);
  padding: 1.5rem;
  border: 1px solid var(--line);
}

.contact-form label {
  display: grid;
  gap: 0.35rem;
  font-weight: 600;
  font-size: 0.95rem;
}

.contact-form input,
.contact-form select,
.contact-form textarea {
  width: 100%;
  border: 1px solid #ccc5bd;
  border-radius: var(--radius);
  padding: 0.8rem 0.85rem;
  font: inherit;
  background: var(--white);
}

.contact-form input:focus,
.contact-form select:focus,
.contact-form textarea:focus {
  outline: 2px solid rgba(226, 30, 38, 0.35);
  border-color: var(--red);
}

.hp {
  position: absolute;
  left: -9999px;
  opacity: 0;
  height: 0;
  overflow: hidden;
}

.form-note {
  margin: 0;
  font-size: 0.95rem;
  color: var(--muted);
}

.form-status {
  padding: 0.85rem 1rem;
  margin: 0;
  border-radius: var(--radius);
}

.form-status--ok {
  background: #e8f6ec;
  color: #165c2e;
}

.form-status--err {
  background: #fdecea;
  color: #8a1f18;
}

.site-footer {
  background: var(--black);
  color: rgba(255, 255, 255, 0.75);
  padding: 3rem 0 2rem;
}

.site-footer a {
  color: var(--white);
  text-decoration: none;
}

.site-footer a:hover {
  color: #ff6b70;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.2fr 1fr 1fr;
  gap: 2rem;
  margin-bottom: 2rem;
}

.footer-brand img {
  height: 40px;
  width: auto;
  margin-bottom: 1rem;
}

.footer-cta .btn {
  margin-top: 0.75rem;
}

.footer-bottom {
  border-top: 1px solid #2a2a2a;
  padding-top: 1rem;
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  flex-wrap: wrap;
  font-size: 0.9rem;
}

.footer-bottom a {
  color: rgba(255, 255, 255, 0.72);
  text-decoration: none;
}

.footer-bottom a:hover {
  color: var(--white);
}

.legal-content {
  max-width: 46rem;
}

.legal-content h2,
.legal-content h3 {
  margin-top: 2rem;
}

.legal-content h3:first-child {
  margin-top: 0;
}

.legal-content p,
.legal-content li {
  color: var(--muted);
}

.legal-content a {
  color: var(--red);
}

.reveal {
  opacity: 0;
  transform: translateY(16px);
  transition: opacity 0.7s ease, transform 0.7s ease;
}

.reveal.is-in {
  opacity: 1;
  transform: none;
}

@media (max-width: 900px) {
  .hero,
  .section--split,
  .problem-grid,
  .audience-grid,
  .plan-grid,
  .proof-grid,
  .contrast,
  .content-block,
  .content-block--flip,
  .contact-layout,
  .footer-grid,
  .stat-row {
    grid-template-columns: 1fr;
  }

  .content-block--flip > :first-child,
  .content-block--flip > :last-child {
    order: initial;
  }

  .hero {
    min-height: auto;
  }

  .hero__media {
    min-height: 360px;
    order: -1;
  }

  .hero__media::after {
    background: linear-gradient(0deg, rgba(11, 11, 11, 0.7), transparent 50%);
  }

  .nav-toggle {
    display: block;
  }

  .nav {
    display: none;
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    background: var(--white);
    border-bottom: 1px solid var(--line);
    padding: 1rem 1.25rem 1.25rem;
    flex-direction: column;
    align-items: stretch;
  }

  .nav.is-open {
    display: flex;
  }

  .menu {
    flex-direction: column;
    gap: 0.85rem;
  }

  .header-cta {
    width: 100%;
  }
}